Behavioral Economics

Inside the Box Summary, a Smart Case for Limits That Oversells Itself

Does more freedom really make you more creative? Inside the Box, David Epstein’s 2026 follow-up to Range, says no, and … Read more

Hooked: How to Build Habit-Forming Products by Nir Eyal (with Ryan Hoover) is a practical framework for understanding how technology … Read more

Why does the same sandwich cost more at a train station kiosk than it does four blocks away at the … Read more

Do you actually understand why your grocery bill keeps climbing, why your 401(k) sometimes looks like a sad joke, or … Read more

Ever find yourself staring at a colleague’s promotion or a neighbor’s new Porsche, wondering what they have that you don’t? … Read more

Ever wonder why your sharpest colleague makes the most baffling decisions, or why highly educated people sometimes believe the most … Read more

Have you ever wondered why men buy flashy sports cars, women dominate the cosmetics industry, and certain ads just work … Read more